Our story begins in the time and place that made us. The 80s and 90s weren’t just a visual choice. They were emotional.
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It’s the era we were born into. The one that shaped us. A time when creativity had more room to breathe, ideas flowed freely, and boundaries felt less defined. It was freer. Less polished. More honest.

The boy in the film isn’t just a character. He’s us. Curious. Creative. Passionate. He represents how it all started. The moment everything clicked. He takes out the “Old Ads” tape. Washed out, watched a hundred times. Because there was nothing else. And he replaces it with something new. The snug tape.

The room he’s in tells its own story. Every detail connects the past, the present, and what’s still to come. From the past we collected objects from pawnshops, flea markets, and pieces from our childhood bedrooms. Tatta Dillendapp on VHS. A Spuerkees money box. Old drawings. Forgotten homework. We chose present magazines like Adada, Muselzeidung, and Paperjam because they are rooted in Luxembourg and part of the media world we work in today.
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Through the combination of past and present we create our future which is repesented by the open end of the film. Which marks the beginning of snug.