Building snug
Machtum
Campaign:
Team Photoshooting
Client:
snug
Date:
February 2025

We wanted to show things as they are. Authentic, raw, and unfiltered. Because that's what snug is built on. A house of creatives. A fusion of creativity and passion-driven minds shaping the unconventional.

Different skills, brought together by the same drive. There’s trust, flow, and experience. We laugh a lot. We talk fast. We go all in. We stay late, we show up on weekends, and we obsess over the details most people never notice. Not because we have to. But because we care.

This shoot was never about perfect poses or polished looks. It was about capturing the feeling in the office. Comfortable, close, present. No big sets. No overdirection. Just us, being ourselves. Cameras rolling, moments unfolding.

This is snug behind the scenes.
And this is how we create.
Together.

We created this room from scratch, and by that, we really mean from scratch. After emptying the room, we painted it. Yes, we go that far. To put details and easter eggs in every corner. Can you spot some of them?
Behind The Scenes
Photography:
Johannes Nollmeyer
Make-up Artist:
Jaimie Heringer
Make it snug.